With a decade of experience in the tech industry, Jess Pashos is passionate about creating innovative solutions that bridge the gap between creativity and technology. As the co-founder of InInk Tattoo Booking, she brings her expertise in business operations, digital strategy, and process optimization to help tattoo artists streamline their bookings and grow their businesses.

Jess's journey into the tattoo industry was inspired by her longtime friendship with April Surette, a talented tattoo artist who shared the same vision: making it easier for clients to connect with skilled artists while helping tattoo professionals manage their schedules more efficiently. Combining their expertise—one in tattoo artistry and the other in tech-driven business solutions—they built InInk to simplify and revolutionize the tattoo booking process.

Driven by a deep understanding of both industries, Jess is committed to empowering tattoo artists with the tools and systems they need to focus on their craft rather than administrative work. Whether it’s through customized booking consultations or full-service appointment management, she ensures that artists have the support they need to thrive. Under her leadership, InInk Tattoo Booking is more than just a service—it’s a community that connects art lovers with artists while making the entire tattoo experience smoother for everyone.